Clare Lafferty is the Co-Founder of myAutomate, owners of PetrolPrices, the UK’s leading platform for consumer fuel price comparison. With a career rooted in fuel-pricing data, fuel cards, and consumer marketing, Clare brings a deep understanding of both the consumer and commercial sides of the fuel industry - a perspective recently reinforced by the company’s acquisition of the wholesale fuel pricing product Portland Pricing.
Since myAutomate’s acquisition of PetrolPrices in 2021, Clare has overseen significant growth in the platform, which now supports a community of over three million motorists nationwide. Her recent focus has been on connecting forecourt operators and consumers in innovative new ways, enabling retailers to advertise, promote offers, and build stronger relationships with drivers through data-driven engagement.